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5 Best AI Copywriting Tools (2023)

Crafting persuasive content that compels readers to take action is the lifeblood of copywriting. But maintaining this persuasiveness can be challenging in an age where businesses are expected to churn out compelling copy at an unrelenting pace. How do you keep your words fresh, engaging, and action-driving when the clock is always ticking? The answer lies in AI Copywriting Tools.


These groundbreaking tools offer a new level of assistance, enhancing your ability to write persuasively and efficiently. By analyzing successful patterns and replicating them in your content, these tools can help you produce more persuasive copy that drives your readers to take action.


This post presents the top 5 AI Copywriting Tools for 2023. We'll detail their features, their power to produce action-driven content, and how they can help you keep up with the demanding pace of today's content needs. Let's explore how these innovative solutions can amplify your copywriting and bolster your results.

Female copywriter using an AI tool on her laptop to write sales copy


The 5 Best AI Copywriting Tools for 2023



1 - Anyword

Anyword Website Homepage

Overview


Redefining the art of copywriting with the power of artificial intelligence, Anyword is your strategic partner for producing impactful content. It's not just another AI writer—it's a smart copywriting assistant. Whether you're shaping persuasive ad copy, compelling blog posts, or comprehensive website content, Anyword streamlines your copywriting process to deliver fast, efficient results.


Features


  • Custom AI Models and Brand Management: Anyword refines your copywriting by learning from your past successes. It aligns with your brand voice, utilizing custom AI models for consistent and effective communication across all platforms.


  • Data-Driven Editor: Anyword's Data-Driven Editor uses AI models for optimized, compelling copy across various channels. It predicts campaign performance using real-time insights and aligns with brand guidelines.


  • Ad Copy Generation: Anyword creates persuasive ad copy with high conversion potential. Utilizing AI takes the guesswork out of copywriting, delivering content that truly resonates with your target audience.


  • Email Copy: Master the art of email copywriting with Anyword. It helps you craft engaging, high-impact emails that boost open rates and attract prospective customers.


  • Versatile Copy Generation: Anyword is a copywriter's dream, capable of generating a broad range of copy types—from newsletters and product reviews to banner copy and more.

Anyword shines as a copywriting game-changer, bringing advanced AI capabilities to your fingertips. With its ability to produce diverse and high-quality copy, it's an ideal choice for professional copywriters and marketers alike. No matter your experience level, Anyword can provide the AI-powered enhancements your copywriting strategy needs.


Pricing

Anyword Pricing Plans

Anyword has three pricing plans:

  1. Starter ($49/month or $39/month if billed annually)

  2. Data-Driven Teams ($99/month or $79/month if billed annually)

  3. Business (custom quote for large teams available on request)




 

2 - Writer

Writer.com Website Homepage

Overview


Unleash your copywriting prowess with Writer, a powerful AI platform tailored specifically for enterprise-level copy creation. Embraced by world-class companies, Writer operates as a smart co-creator, enriching the copywriting process without supplanting the human touch.


Features


  • Intelligent Design: Writer wields a business-focused LLM, refining your brand's unique attributes to produce dynamic, compelling copy that genuinely resonates with your audience.


  • Brand Authenticity: Trained on your distinct brand voice and style, Writer ensures AI-crafted copy is on-brand, consistent, and engaging—enhancing your brand's narrative with every line of text.


  • Integration Specialist: Writer's ability to plug into your data sources means it can generate copy based on the latest information available, such as from wikis, cloud storage, chat channels, and knowledge bases—effortlessly turning raw data into compelling copy.


  • Collaborative Creation: The Cowrite feature allows you to team up with Writer to create persuasive copy in real-time and ensure brand consistency. It's like having your personal copy editor on call 24/7.


  • Snippets: Enables the creation, storage, and organization of reusable pieces of copy. It empowers you to build a library of catchy phrases, engaging intros, compelling CTAs, and more.

Writer is more than just a tool—it's a game-changer for anyone in the copywriting field. Its deep understanding of your brand voice, style, and audience enables you to create compelling, high-quality copy consistently. With Writer in your toolkit, you're set to take your copywriting to new heights.


Pricing

Writer Pricing Plans

Writer has two pricing plans:

  1. Team ($18/month or $13.50/month if billed annually)

  2. Enterprise (custom quote for large teams available on request)




 

3 - Jasper

Jasper Website Homepage

Overview


Introducing Jasper, your powerful companion in the quest for compelling sales copy. This AI-driven platform seamlessly meshes with your brand, consistently generating persuasive copy across all platforms.


Features


  • Brand Voice Training: Jasper is like a dedicated copywriter that learns your style guide, product catalogs, and company facts to produce persuasive copy that stays true to your brand voice.


  • Template Diversity: With over 50 templates tailored for various sales scenarios, Jasper ensures quick and quality copy generation, aiding your sales and marketing efforts.


  • Collaborative Capabilities: Jasper is not just a tool—it's a facilitator. It transforms a single piece of copy into a full-scale campaign in no time, inviting collaborators across your company to contribute and refine, fostering a dynamic copywriting process.


  • Multi-lingual Prowess: Jasper can create compelling sales copy in over 30 languages, making it a perfect ally for brands with an international reach.


  • Comprehensive Campaign Creation: Jasper Campaigns makes designing an end-to-end marketing campaign a breeze. Provide a brief, choose the necessary assets, and Jasper delivers all the assets in your brand voice.

Jasper is more than a tool—it's like adding an extra member to your copywriting team who truly understands your brand, enhances collaborative efforts, and elevates the production of persuasive copy to new levels. It's a game changer in the realm of AI copywriting.


Pricing

Jasper Pricing Plans

Jasper has three pricing plans:

  1. Creator ($49/month or $39/month if billed annually)

  2. Teams ($125/month or $99/month if billed annually)

  3. Business (custom quote for large teams available on request)




 

4 - Writesonic

Writesonic Website Homepage

Overview


Writesonic is a standout choice in the world of AI-powered copywriting, offering practical and effective solutions to meet your diverse copywriting needs. Utilizing the advanced capabilities of GPT-4, Writesonic delivers engaging copy and text that genuinely resonates with your target audience.


Features


  • AI Writer: The AI writer aids in creating everything from long-form blogs and information-packed articles to persuasive sales emails. Whether it's an ebook or a sales report, the AI Writer has you covered.


  • Sonic Editor: Imagine having Google Docs but supercharged with AI-driven editing tools. The Sonic Editor, equipped with features like the Paraphraser, Expander, and Shortener, ensures your sales copy is as polished and compelling as possible.


  • Ecommerce Tools: Writesonic revolutionizes e-commerce copywriting, helping boost your store’s visibility and sales with SEO-optimized product titles, descriptions, and persuasive benefit bullet points.


  • Ad Copy Tools: Designed to excel in platforms like Facebook, Google, and more, Writesonic's ad copy tools are here to skyrocket your conversions, increase click-through rates (CTRs), and bring down your cost-per-click.


  • Landing Page Copy: A boon for entrepreneurs and startups, Writesonic allows you to craft high-converting landing page copy effortlessly, ensuring that each word contributes to achieving your business goals.

Writesonic is more than an AI tool—it's your personal AI copywriter. Its unique features streamline the creation of powerful sales copy, elevating your brand and boosting engagement. Perfect for businesses seeking more imaginative, harder-working words in today's online world.


Pricing

Writesonic Pricing Plans

Writesonic has three pricing plans:

  1. Free Trial ($0/month)

  2. Pro (starts from $19/month or $12.67/month if billed annually)

  3. Enterprise (custom quote for large teams available on request)




 

5 - Copy.ai

Copy.ai Website Homepage

Overview


Copy.ai is an AI-powered platform specifically designed to enhance your copywriting workflow. It's a valuable asset for crafting sales copy, marketing material, or product descriptions, making the copywriting process more efficient and refined.


Features


  • Targeted Templates: Copy.ai's range of templates caters to diverse writing needs. Choose a template, provide the necessary information, and you'll receive multiple copy suggestions within seconds.


  • Empowering Writers: Copy.ai puts writers at the heart of the creative process. It generates several content options for each project, allowing you control over the final output. It's here to boost productivity and improve the quality of work, not to replace the human touch.


  • Multi-Functional: Whether you're working on a persuasive blog post, compelling website content, an engaging email newsletter, or a captivating product description, Copy.ai is ready to support you.


  • Effortless API Integration: The open API feature allows Copy.ai to seamlessly integrate with your existing tech stack, making it a handy partner for handling extensive product catalogs or crafting personalized outreach messages.


  • The First Draft Wizard: This feature fast-tracks your writing process. It creates an outline based on your input and swiftly generates a high-quality first draft.

Copy.ai isn't just another AI content generator. It's a powerful ally for copywriters aiming to produce top-notch content more efficiently. Consider it your AI-powered copywriting assistant, ready to save time, streamline the writing process, and fuel creativity.


Pricing

Copy.ai Pricing Plans

Copy.ai has three pricing plans:

  1. Free ($0/month)

  2. Pro ($49/month or $36/month if billed annually)

  3. Enterprise (custom quote for large teams available on request)




 

The Final Word


In a world where compelling content rules, AI Copywriting Tools are stepping up as game-changers. They simplify the task of creating persuasive, action-inspiring content, enhancing productivity and consistency. As we've highlighted with our top 5 picks for 2023, these tools each bring unique strengths to the table.


Whether boosting brand authenticity, accelerating content generation, or crafting messages that resonate with your audience, the right AI tool can revolutionize your copywriting process. Remember, it's not about replacing human creativity but empowering it.

 

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